8b The Snow Witch Project – Alison Norrington and transmedia

Meeting Alison Norrington The day arrived when Alison Norrington came to tell us what transmedia storytelling is. Alison has an impressive résumé. She is a storyteller, writer, producer and experience designer, who founded Storycentral, a London-based entertainment studio that incubates and develops ground-breaking IP with global partners in film, television, Virtual Reality, theme parks, animation, …